BODW 2014 X Wen Wei Po Coverage in Hong Kong
Every year, Business of Design Week partners with a different country to bring the best and brightest creative minds to Hong Kong to discuss the design logic behind their innovative, successful products and services.
This year BODW themed "Living Design" with four sub-headings:
Live it: Sustainability, Green Tech, Gastronomy, Interior (design)
Wear it: Fashion, Wearable Technology, Smart Textiles, Headphones
Work it: Health/Elderly Care, Ergonomics, Interaction, IT Service Design
Do it: Leisure, Gaming, Music, Sport.
Speakers from Sweden include Swedish designer Lars Falk, Vice President of Design for Volvo Cars, China, Peder Clason, Absolut Vodka’s Director of Brand Strategy, Tommy Palm, games guru of King, the company behind Candy Crush Saga, David Polfeldt, CEO of Massive Entertainment, the company behind the upcoming role-play game Tom Clancy’s The Division, Marcus Engman, Head of Design at IKEA of Sweden, Margareta van den Bosch and Catarina Midby, H&M's Creative Advisor and Head of Fashion and Sustainability Communication, respectively.
For more information on BODW 2014, please visit www.bodw.com
About Business of Design Week
The Hong Kong Design Centre has been the organiser of Business of Design Week (BODW) since 2002. It is an annual international event aimed at promoting design and strengthening ties between the design and business communities. Each year, BODW attracts design and business elites from around the world to Hong Kong. The world's attention is drawn to current design issues through various international forums, exhibitions and outreach activities tailored to provide designers, business leaders, educators, SMEs and the public with communication opportunities to build strong business and commercial development. It is a world-class platform for the exchange of ideas, and an internationally renowned annual design event.
About Hong Kong Design Centre
Design for Society is the major undertaking of Hong Kong Design Centre (HKDC). HKDC is a non-profit organisation and a strategic partner of the HKSAR Government in developing Hong Kong as an international design hub in Asia. Since 2002, HKDC has been on a public mission to (i) champion strategic and wider use of design for creating business value and community benefits; (ii) promote and celebrate design excellence; and (iii) educate the professions and the community to be resourceful champions for sustained developments through design and innovation.
For media enquiries, please contact:
Hong Kong Design Centre
Wing Cheung
Tel: 3793 8403
Fax: 2892 2621
Email: wing.cheung@hkdesigncentre.org
