Brand Building With Stories, Culture & Design
"Brand Asia" is a session that will bring together world-class brand management experts from the academic and business sectors to share cutting-edge knowledge in brand management and innovation. To inspire and strengthen brand management and brand-building capability in Asia, speakers from influential brands will let you in on diverse methods of building, growing and sustaining a brand over time in the face of demographic, geographic, and macroeconomic changes. Keep your ears peeled for expert insights from Absolut, Erisson, Etude House, Innisfree, Laneige, Sulshasoo, Volvo, Urbanears, Van Cleef & Arpels and many more!
Moderator: Guy Parsonage, CEO & Partner, fluid, Hong Kong